Shadow Factory partnered with FWD to help deliver their “goal-based” new insurance app, omne, to all 10 markets in Asia. Omne seeks to redefine how people experience insurance with tools that foster micro-habits and daily goal achievement. And to help users achieve daily goals, Shadow Factory created three distinct mini-games that would be recommended to users based on their distinct preferences, interests, and desires.

“Working with FWD has been a wonderful experience. And we plan to develop more games with them in the future. I am excited to have the opportunity to use omne as a platform to bring fun, joy, and wellness to more gamers!" Alex Chen, Game Designer

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The Crazy Possible team at Shadow Factory was responsible for the game design, game development, sound design, concept art, 3D modeling, animation, and VFX for “Tiger on the Run,” “Digi Hopper,” and “Panda Ball.” With distinct mechanics and gamification, each of the mini-games delivers a unique experience for the user that is designed to drive positive daily engagement and sentiment towards insurance.

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“On the art side, we did a lot of research on the target audience and spent time developing concept art accordingly. And in terms of game design, play testing was vital to tune the gameplay difficulty so that players feel energised rather than exhausted on completion of the games" Alex Chen, Game Designer

Omne is available across 10 markets in Asia, and the full press release can be found here.

ABOUT SHADOW FACTORY

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Shadow Factory is a group of companies leading production for indescribable content and experiential storytelling. As a full-service digital creative agency and gaming studio, they are specialists at developing interactive media, VR/AR content, Metaverse solutions, NFT projects, and blockchain solutions. With the right people, passion, and technology,  they make crazy possible.

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