Utilising hundreds of individual 3D character assets, Shadow Factory created a hype video to promote the launch of BlockPlay's first ever NFT collection. Building excitement for the colorful digital collectables, we built a complex, colorful, rigged 3D Rubix Cube in Unreal Engine 5. More than just an execution, we helped to develop narrative assets, add new visual effects, and develop out the NFT storyline for the brand—building a bigger world overall for the client and their NFT collectors.