Shadow Factory took to the skies, continuing a successful relationship with the Singapore’s flagship Airline, to create a hands-on, kid-friendly experience that was both digital and personal. Through the development of a physical colouring book that was Augmented Reality enhanced, the team were able to let children embrace cutting-edge technology through a friendly gateway. By following along and coloring in the playful mascots, children unlocked AR activations within a native mobile app, custom to the Singapore Airlines experience. Once unlocked, users delved into several mobile mini games and informative videos, plus they could redeem discounts.