Shadow Factory partnered with up-and-coming digital artists, the Inns Twins, to bring their cutting-edge designs to life. Our mission was to create an immersive, executable experience that would serve as a unique platform for their latest digital fashion collection. We developed the showroom with a focus on user engagement, integrating interactive avatar customization that invites users to become an integral part of this digital experience. Visitors have the unique ability to virtually 'try-on' the spotlighted fashion pieces. This innovative fusion of technology and creativity paved the way for a new dimension of fashion interaction, blurring the lines between the physical and the digital.

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